Brand: Subaru
Media: Online
Category: Automotive
Agency: Red Urban
Geo: Canada
Subaru: Dark sky
Many people have never beheld the majesty of a starry sky, one of the most breathtaking sights in nature. An estimated 85% have only ever seen but a few of the brightest stars because of brightly lit urban areas. Subaru Canada intends to change that with a new social and digital campaign for the Subaru Outback that’s giving people billions of reasons to get out at night and look up. Developed in partnership with the Royal Astronomical Society of Canada, #SubaruDarkSky is an initiative that seeks to inspire Canadians’ inner stargazer by sparking their desire and curiosity to see what’s ‘up there’. The website SubaruDarkSky.ca is filled with loads of great stargazing info.
Advertising Agency: Red Urban, Canada
President: Steve Carli
Executive Creative Director: Christina Yu
Senior Creatives: Patrick Shing, Pete Gardiner
Producer: Anna Tricinci
Strategist: Mario Ramirez Reyes
Group Account Director: Trevor Byrne
Senior Account Executive: Tim Simpson
Production Company: Untitled Films
Director: John Mastromonaco
Line Producer: Tom Evelyn
Executive Producer: Lexy Kavluk
Director of Photography: John Houtman
Editorial Company: Panic + Bob Editing
Editor: David Baxter
Assistant Editor: Alec McKay
Executive Producer: Carolyn Atyeo
Transfer: Alter Ego
Colourist: Eric Whipp
Colour Assistant: Patrick Samaniego
Online: Alter Ego
Flame Artist: David Whiteson
Assistant Flame Artists: Andrew Thiessen, Alexa Salsberg
Post Producer: Hilda Pereira
Original Music + Sound Design: Grayson Matthews