Category: Cars
Advertiser: SUBARU
Product/Service: SUBARU FORRESTER
Agency: HAKUHODO
Production Company: STORIES, Tokyo, Tokyo, JAPAN, JAPAN
Production Company: SPOON, Tokyo, Tokyo, JAPAN, JAPAN
Executive Creative Director: Takafumi Minami (Hakuhodo Products)
Creative Director: Tomoya Suzuki (Stories)
Copywriter: Tomoya Suzuki (Stories)
Agency Producer: Miho Fukushima (Stories)
Account Supervisor: Ryuhei Ito (Hakuhodo) Daiki Sahashi (Yomiko)
Producer: Tomoya Suzuki (Stories) Miho Fukushima (Stories)
Director: Mitsuyo Miyazaki (Stories)
Editor: Junichi Onodera
Sound Design/Arrangement: Hiroshi Kawagoe
Post Production: Mcray
Music: Tomonori Adachi
Account Manager: Hayato Sozaka (Hakuhodo)
Planner: Tomoya Suzuki (Stories)
Cinematographer: Juan M. R. Luna
EditingCompany: Mcray
Account Manager: Hayato Sozaka (Hakuhodo)
Planner: Tomoya Suzuki (Stories)
Cinematographer: Juan M. R. Luna
Editing Company: Mcray
Other Credits: Takehiko Okoshi (Producer: Spoon) Yukiko Kiba(Production Manager: Spoon)
English Description
The scene opens on a night-time waterfront. A beautiful girl sits inside a car, crying. A guy sits next to her in the driver’s seat. He is nervously silent.
There is then a flashback to the two at a summer fireworks festival. They lean against the car enjoying each other’s presence.
Another flashback sees the two sitting in the cargo space of the same car, preparing for a picnic. Their happiness is evident.
We then return to the two in the car. The girl is still crying, unable to hold back her tears. The guy grasps harder on the steering wheel. The air is tense. Are they breaking up?
Cut to: A wide shot, night-time waterfront, shot of a Red SUBARU FORRESTER from behind. The ocean spreads out into the distance. Dazzling city lights glisten in the background.
The camera moves from the backseat, gradually to the passenger seat, and reveals a diamond ring on her left hand. Behind, in the glove compartment, are rose petals with a jewellery box on top.
“What do you think?” She asks her fiancée, affectionately with eyes filled with tears of joy.
He can’t help but nod.
We see the FORRESTER drive off into the distance with a beautiful sunrise greeting their new beginning.
NA: What’s your story?