Advertiser: SUBARU
Agency: ADK JAPAN
Category: Best Video
Advertising campaign: THE BIG NIGHT
Director Of Photography: Ian Foster
Cinematographer: Jerome Robert
D.O.P/Lighting Cameraman: Jerome Robert, Ian Foster
Director: Jeremy Haccoun
Editor: Jeremy Haccoun
Producer: Jeremy Mcwilliams, Sheridan Thomas
Other Credits: Line Producer - Sheridan ThomasPost Producer - Belinda GrewCreatives - Sheridan Thomas, Jeremy Haccoun, Rob Yescombe, Dave JennerCoordination Director – Keiko Oda Account Executive – Hiromasa
Music: Siddartha Baarnhoorn
Planner: Tatsushi Kataoka
Post Production: Absolute Post London
Lighting: Blaz Jelnikar
Agency Producer: Hideyuki Ichikawa
Account Manager: Jun Takahashi (Account Director)
Account Supervisor: Keiko Oda
Creative Director: Miura Yoshihiro - additional credit: Dave Jenner
Sound Design/Arrangement: Vaudeville
Brief Explanation
A young family man has an important meeting and he needs to take a disc with him. Things start to go wrong early on and his eventful journey in the new Subaru Forester leads to the hotel where the Big Night happens. The twist is that the viewer controls the seamlessly branching narrative. Each decision has an instant consequence and many alter the story later on. Clocks change dynamically which, in turn, affect our hero's mood and the way people greet him at his destination.