Category: Food
Brand: Subway
Media: TV
Country: United Kingdom
Advertising Agency: Mccann London, Uk
Marketing Director, Subway Uk and Ireland: Sacha Clark
Head of Integrated Production: Sergio Lopez
Executive Producer: Sophie Chapman – Andrews
Business Affairs Executive Producer: Nicholas Mugridge
Agency Producer: Claire Hopkins
Co-Presidents and CCOs: Rob Doubal and Laurence Thomson
Creative Directors: Alexei Berwitz and Rob Webster
Creatives: Matt Searle and Olly Wood
Business Director: Jason McNamee Katie Morris
Account Director: Francois d’Espagnac
Planners:
Nathaniel Hill
Matt Saunders
Production Co: Blink Productions
Director: Max Sherman
DOP: Simon Richards
Production Co Producer: Patrick Craig
Production Co Executive Producer: Ben Sharpe
Editor: Saam Hodivala at Work Editorial TV
Music/Production Co/Publisher: TBC
Sound Engineer: Sound Engineer: Adam Smyth/ Craft
Media Agency: Mediacom
Media Planner: Dan Sear
Date: June, 2017
Synopsis:
New Subway Brand Ad by Mccann London Shows How Salad Can Help Beat The Daily Grind
Integrated creative agency McCann London is promoting the Salad range at Subway® stores.
An office worker breaks free from the monotony of her daily routine with the help of a Subway® stores Salad, in a new TV commercial for submarine sandwich chain Subway® created by McCann London.
In the spot, directed by Max Sherman at Blink and titled ‘Groundhog Day’, the young woman is stuck in a never-end cycle of mundanity as she repeatedly goes through her habitual working day – which is punctuated only by a bland, home-made sandwich.
But, when she glimpses a cheeky thought-provoking poster depicting a Subway® stores Salad, everything changes. Suddenly inspired to discover something new and exciting, the woman tries a Subway® stores Chicken Teriyaki Salad and finds her daily grind transformed.
The humorous film sits under the Subway® brand’s ‘Keep Discovering’ platform, which was launched last year to promote its wide variety of taste combinations.
The campaign, which launches on June 14th, will be supported by radio, OOH, In-Store material and digital assets.
Rob Doubal, Co-President and Chief Creative Officer at McCann London at McCann London said: “We’re really pleased to help sell salads at Subway. Because they do really good salads. And all we needed to do was jolt people into realising this. Max and the team at Blink have done a great job of bringing this jolt to life. Thank you all.”
Sacha Clark, Marketing Director for Subway® UK & Ireland said: “Research suggests that customers tend to stick to what they know. With this humorous new TV ad we hope to show people they can get more out of their day with Subway® if they just break with the norm.”
McCann London works with clients including Aldi, L’Oréal, MasterCard, Microsoft and Premier Foods. New clients include Wimbledon Tennis, Ambrosia, Dettol and The Alzheimer’s Society.