Advertiser: PREVENTION SUICIDE
Agency: PUBLICIS BRUSSELS
Category: Short Format Internet Film
Advertising campaign: DON’T SKIP A SUICIDAL PERSON
Art Director: Daniel Van Den Broucke
Other Credits: Digital Producer: Denis Evlard
Director Of Photography: Dimitri Karakatsanis
Account Supervisor: Francis Lippens
Account Manager: Julie Oostvogels
Producer: Kato Maes
Copywriter: Kwint De Meyer
Producer: Lynn Bernaerts
Producer: Thomas Hofman
Account Manager: Sabrina Schuller
Sound Design/Arrangement: Sonicville
Planner: Annemie Goegebuer
Advertiser's Supervisor: Cristel Baetens
Director: Frank Devos
Agency Producer: Marc Van Buggenhout
Executive Creative Director: Paul Servaes
Brief Explanation
This campaign for the Belgian Suicide Prevention Center makes use of the singularity of pre-roll videos: after 5” you can skip the advertisement. Suicide prevention is about taking the time to… listen. In the first 5 seconds of this advertisement, a woman tells she can’t cope with life. The video then adapted its message to the viewer’s behavior. Bad listeners skip the ad while people who listened till the end, were invited to apply as lifeline volunteer.This film shows what happens if you skip the message.