Advertiser: PREVENTION SUICIDE
Agency: PUBLICIS BRUSSELS
Category: Best Video
Advertising campaign: DON'T SKIP A SUICIDAL PERSON
Planner: Annemie Goegebuer
Other Credits: Digital Producer: Denis Evlard
Agency Producer: Marc Van Buggenhout
Executive Creative Director: Paul Servaes
Producer: Thomas Hofman
Art Director: Daniel Van Den Broucke
Director Of Photography: Dimitri Karakatsanis
Director: Frank Devos
Advertiser's Supervisor: Cristel Baetens
Account Supervisor: Francis Lippens
Producer: Kato Maes
Account Manager: Julie Oostvogels
Copywriter: Kwint De Meyer
Producer: Lynn Bernaerts
Account Manager: Sabrina Schuller
Sound Design/Arrangement: Sonicville
Brief Explanation
The Belgian Suicide Prevention Centre faces a double challenge: they need volunteers for the prevention lifeline and at the same time they want to raise awareness about suicide.The campaign focuses on the singularity of pre-roll videos: after 5” you can skip the advertisement. Suicide prevention is about taking the time to listen. In the first 5 seconds of the ad a woman tells us she can’t cope with life. The video adapts its message to the viewer’s behavior. Bad listeners skip the ad and get an awareness message. People who listened till the end, are invited to apply as lifeline volunteer.