Advertiser: MS DAIRY COMPANY
Agency: HVITA HUSID
Category: Non-Alcoholic Drinks
Cameraman: Gunnar Audunn Johannsson
Lighting: Aegir Jens Gudmundsson
Director: Ragnar Agnarsson
Producer: Reynir Leosson
Editing Company: Sagafilm
Post Production: Sagafilm
Producer: Sigridur Hronn Palsdottir
Music: Ulfur Eldjarn
Cinematographer: Vidir Sigurdsson
Account Manager: Drofn Thorisdottir
Advertiser's Supervisor: Gudny Steinsdottir
Sound Design/Arrangement: Johann Vilbergsson
Editor: Gunnar B. Gudbjornsson
Copywriter: Kari Saevarsson
Art Director: Vala Thora Sigurdardottir
Director Of Photography: Vidir Sigurdsson
Brief Explanation
In Iceland it is against the law to advertise beer. By convention the legislation is circumvented by including a disclaimer in small lettering at the end of beer commercials that says „light beer“. The commercial that launched Chocolate milk adapted the style of beer ads and made fun of them by including a similar disclaimer, „léttmjólk“ (literally: light milk).