Category: Confectionery, Snacks
Media: Content
Brand: Sunfeast Mom's Magic
Agency: Ogilvy
Geo: India
Advertising Agency: OgilvyOne Worldwide, India
Published: April 2017
Description: In celebration of the upcoming occasion of Mother’s Day, Sunfeast Mom’s Magic took on the challenge of delighting moms everywhere, in a special and unique way. The brand staged their biggest ever surprise for moms by getting participants to collaborate with the musical trio of Shankar-Ehsaan-Loy to create #MomsDayMagic in an unexpected manner.
The month-long digital campaign started with Sunfeast Mom’s Magic reaching out to over 4 million people across India with a very simple request - send in your best ideas for Mother’s Day. We got Shankar-Ehsaan-Loy to pop this question through 3 digital films*.
We received an overwhelming response with hundreds of participants from across the nation reaching out to us with their ideas and plans for Mother’s Day, with some even composing their own song. This made the task of choosing one idea even more daunting. But what was blatantly clear is that everyone wanted to surprise their mothers. We decided to push this a step further and not only throw moms a surprise, but do something truly unique.