Category: Finance
Campaign: Unfortunate Breakdown
Media: TV/ Film
Client: Sunny
Product: flexible short-term loan provider
Creative Director Will Flack
Art Director Manu Souto Diaz
Copywriter Gonza Delgado
Account Director Katie Jackson & Lloyd Sampson
Agency Producer Jonny Hall
Director/ Production Co Owen Trevor at Stink
Producer Jay Lovelock
Editor Guy Savin at Marshall Street Editors
Post Production Adam Watson at ETC
Sound Design Dougal at Wave
DoP Jan Velicky
Published: May 2017
Description:
Brothers & Sisters is launching a new ad campaign for Sunny, a flexible short-term loan provider. The new TTL campaign is the first of Brothers and Sisters' work for the brand since winning the account in December 2015. The campaign sets out to challenge the perception of the short-term loan category, promoting the benefits of appropriate emergency cash relief. This first spot introduces the new character 'Sonny with an 'O,' who embodies the Sunny brand values.