Advertiser: SUNTRUST BANKS
Agency: AGENCY D7
Category: Banking, Investment & Insurance
Advertising campaign: ADDITION
Art Director: Acd
Art Director: Ad: Derek Montgomery
Copywriter: Dave Roth
Account Supervisor: Group Director
Executive Creative Director: Marc Garbarini
Sound Design/Arrangement: Mix: Audio Engine
Account Supervisor: Planning: Carla Wilke
Agency Producer: Brian Smith
Editing Company: Cosmo Street
Sound Design/Arrangement: Engineer: Tom Goldblatt
Editor: Justin Trovato
Copywriter: Lauren Spoto
Copywriter: Mark Musto
Creative Director: Mark Musto
Account Supervisor: Marketing: Benny Bennafield
Director: Melodie Mcdaniel
Account Supervisor: Vp
Brief Explanation
The banking crisis of 2008 has had long-lasting implications– impacting not only the economy, but our faith in financial institutions themselves.Our “Addition” spot acknowledges this new economic reality, detailing real-world struggles while reminding people there’s still a bank that puts their interests first. We make the customer the focus, telling the story of a family dealing with emotional and financial burdens following the loss of a loved one. SunTrust plays a background role as trusted partner, reflecting their dedication to helping people move forward– and Shine.