Brand: SunTrust Banks, Inc.
Agency: StrawberryFrog, New York
Chief Marketing Officer - Susan Johnson
Brand, Advertising and Digital Marketing Executive - Corrine Cuthbertson
Director of Media & Optimizations - Joli Murtha
Vice President, Advertising - Mark Benedict
Senior Vice President, Social Media & Content Marketing - Sheri Mamgren
Agency - StrawberryFrog
Founder & CEO - Scott Goodson
Executive Creative Director - Tyler DeAngelo
Creative Director - Conor Sheridan
Senior Art Director - Marshall Peschell
Copywriter - Will Kelleher
Art Director - Alexandra Barberio
Copywriter - Ben Wallin
Art Director - Lucy Downs
Sr. Designer - Christopher MacFarlane
Executive Producer - Clair Grupp
Content Producer - Kendra Gelner
Group Planning Director - Ashley Connors
Sr. Strategy Direction - Sarah Landsberg
Client Services Director - Christine Piper
Senior Account Director - Chris Belmore
Account Executive - Kayla Ariza
Director of Project Management - Elizabeth Scordato
Project Manager - Mark Nikaj
Business Affairs - Afsaneh Berjis, Deb Mendel, Venessa Merrin
Production - Caviar
Directors - Los Perez
Director of Photography - Arnau Valls
Content Director - Nick Gast
Director of Photography Content - Billy Peña
Executive Producer - Kim Dellara & Jasper Thomlinson
Producer - John Winter
Content Producer - Megan Porche
TV Editorial - Spotwelders
Editor - Dick Gordon
Executive Producer - Anna Rotholz
Senior Producer - Amanda Slamin
Assistant Editor - Anchor Mak
Colorist - Vincent Taylor
Editor - Russell Costanzo
Post EFX - Chimney
Managing Director - Filip Kiiisk
VFX Supervisor/Senior VFX Artist
Head of Production - Cristina Matracia
Sound Design & Music Mix - Junto Sounds
Founding Partner - Jared Schlemovitz
Record & Mix - Honey Mix
Executive Producer - Mary Ruth Tomasiewicz
Sound Engineer/Mixer - Conrad Sanguineti
Social Agency - 22 Squared
SVP Executive Creative Director - Al Patton
Assoc. Account Director - Liz Heard
Published: January 2018
Synopsis:
With the Winter Olympics around the corner, Americans will be captivated by the stories of athletes’ tireless pursuits to reach their ambitions, many of them starting at a young age. Building on the themes of sports and dreams, SunTrust Banks, Inc. (NYSE: STI) introduced a new campaign, “Saving for Your Dreams,” to inspire parents to plan and save for their kids’ ambitions.
Youth activities are big business in America, and the cost of pursuing a child’s dream can add up quickly. About 20 percent of parents spend more than $2,500 a year, and almost 40 percent spend more than $1,000 annually on sports, dance, arts and other extracurricular activities.
Parents make tradeoffs to help children’s dreams come true. They sacrifice dining out (42%), shopping (35%), vacations (29%), retirement savings (21%), other savings (25%), paying off debt (27%) and upgrading their car (23%).
The campaign features 11-year-old figure skater Elise Freezer who demonstrates the magic of what happens when you believe in yourself.
“Saving for Your Dreams” is a fully integrated campaign that will appear nationally and regionally on broadcast, digital, social and print. The campaign features 11-year-old figure skater Elise Freezer who demonstrates the magic of what happens when you believe in yourself. The message is reinforced in digital and social channels with vignettes of supporting characters who exemplify confidence with humor and bravado. The TV spot will air nationally on NBC-owned broadcast and digital channels during Winter Olympics programming Feb. 9-25 and on Hulu and local TV programing in select markets March 12 to April 15.