To promote Super-Pharm's private label line of razorblades (Life M6 Blades) BBR Saatchi & Saatchi decided to create a social experiment and document the process of Mookie- proud owner of a beard for the last 14 years – shaving his beard off for the very first time.Truth be told, his wife and his kids had never seen him without it.
Title: Mook
Category: Cosmetics & toiletries
Client: Super-pharm
Agency: BBR Saatchi & Saatchi
Country: Israel
Executive Creative Director: Nadav Pressman
Creative Director: idan levy
Art Director: Michal Gonen
Copywriter: Yair Zisser
Producer: Odelia Nachmias Freifeld
Digital Creative Director: Maayan Dar
Chief Executive Officer: yossi lubaton
VP Production: Dorit Gvili
VP Client Services: Shani Vengosh Shaul
Supervisor: Noa Sharf
Account Executive: Stav Hershkovitz
VP Strategic Planning: Shai Nissenboim
Strategic Planner: Roni Arisson
Traffic: Ronit Doanis, Yael Kaufman
Production Company: T GO Tom Sofer
Director: Oded Binun
Post Production: Broadcast