California Lottery promotes their Big scratchers through Casanova/ McCann
Media: TV
Client: California Lottery Scratchers
Product: Super Ticket Scratchers
Agency: Casanova // McCann
Country: United States of America
Chief Creative Officer: Elias Weinstock
Creative Director: Fernando Poblete
Associate Creative Director: Francisco Rojas
Copywriter: Ambrosio Ballon, Josue Mendoza, Fernando Poblete
Agency Producer: Humberto Rodriguez
Account Director: Melanie Cyr
Account executive: Bel Gunduz
Production Company: Slim Pictures
Director: Pet & Flo
Executive Producer: Tom Weissferdt
Line Producer: Mark Conley
Post Production: Makine Studios
Editor: Patricio Pena
Music: Animal Music
Color Correction: The Mill
Released: April 2017
Description: Casanova//McCann has produced a commercial for the launch of the California Lottery's Super Ticket, which boasts the biggest jackpot prize in the state's history. The spot was directed by Pet + Flo through Slim Pictures and features an 18-wheeler truck driving across California carrying a gigantic Scratcher. When the truck finally reaches its convenience store destination a clever surprise is revealed.
The task was to create the illusion of a real truck in-camera, without implementing CGI or other post production. “Once we decided the way we wanted to shoot, the real challenge began” said Fernando Poblete, Creative Director. “Every set-up was only good for a couple of seconds, because as soon as the truck moved a little too much, the illusion was taken away.”
The commercial was shot over two days in Los Angeles and was broadcast in April, 2017. The campaign included radio, digital, social and TV integrations where the truck made live appearances.
Film advertisment created by McCann, United States for California Lottery, within the category: Gambling.