Media: Film
Client : Système U
Brand: U Supermarket
Agency : TBWA\Paris
U Team : Sandrine Burgat, Laurène de Demandolx, Céline Guérin
Account Management : Luc Bourgery, Philippe Senejoux, Delphine Abou, Eva Mellul
Executive Creative Diretors : Benjamin Marchal & Faustin Claverie
Head of TV : Maxime Boiron
TV Producer : Amer Zoghbi
Production Company : Insurrection
Film Director : Vincent Lobelle
Sound Producing : TBWA\Else
Head of music and sound : Olivier Lefebvre
Music and sound : Ferdinand Huet, Thomas Jacquet et Eliot Just
Music : « Prisoner » Har Mar Superstar
Media Agency : My Media
Published: December 2017
Synopsis:
The U stores take the floor again with a new TV spot that highlights one of the funding values of the company : proximity.
At U, our merchants come from the region where their store is located. Their commitments in local life, taken independently, are daily embodied in the actions of their stores - both socially and economically.
U is naturally close to its customers and is committed to taking care of them – and what better time than Christmas to reassert this link ?
Because we always take better care of our loved ones, U and TBWA\Paris imagined a nice Christmas tale that conveys the idea that we can all take care of other as well as we take care of those we love.