A new TV campaign for Supercheap Auto has launched this week with three light-hearted TVCs celebrating the dying arts of car and garage maintenance via The General Store.
The first spot is a celebration of the perfect garage, a garage that is now the envy of the neighbourhood. It encourages Australians to reclaim their garage from the spiders, unused Abmasters and Def Leppard CDs and discover its true potential.
Category: Retail services
Media: TV
URL: http://www.thegstore.com.au
Client: Supercheap Auto
Agency: The General Store
Production: Curious Films / Sydney
Country: Australia
Director: Robin Walters
Executive Creative Director: Andrew Fraser
Art Director: guy collins
Creative Director/ writer: robin feiner
Strategist: Matt Newell
Group Account Director: Gemma Cadwallader
Agency Producer: DARREN BAILEY
Released: July 2014