Russell ‘The Enforcer’ Ingall is a V8 Supercar racing driver who is the public face of car parts retailer Supercheap Auto. The agency was charged to create a campaign that would invigorate ‘The Enforcer’ property, targeting car fans.
Client: Supercheap Auto
Agency: SapientNitro, Brisbane
Production Company: Play TV
Director(s): Frazer Bailey
Creatives: James Burchill and Nancy Hartley (Executive Creative Director)
Creatives: kory mcavoy (Art Director)
Creatives: Gordon Haynes (Copywriter)
Creatives: Imogen Dick (Agency Producer)
Country: Australia