Media: TV
Category: Automotive
Client: Supercheap Auto
Agency: SapientNitro
Production: Accomplice
Country: Australia
Director: Grey Rogers
Creative Director: Nancy Hartley
Creative Director: James Burchill
Senior Art Director: Ken Roney
Senior Copywriter: Bevan Lewis
Agency Producer: Imogen Dick
Production Producer: Mark Bishop
Account Director: Dan Adler
Published: October 2009
Synopsis:
To build credibility for the Supercheap Auto brand via SapientNitro Brisbane by communicating its direct association and involvement with Australia's most iconic motor race event of the year, the Bathurst 1000.