Sutter Health believes in creating a personalized, high-value health care experience for their patients. A new campaign, developed by BBDO San Francisco, gives a different perspective to what a meaningful partnership feels like between a patient and their healthcare provider.
The work, which features four :30 TV spots, builds on the successful “We Plus You” tagline. It takes a different approach to healthcare advertising by using emotional storytelling, which is both engaging and comforting.
Category: Pharmaceutical & medical
Client: Sutter Health
Agency: BBDO San Francisco
Production: Epoch Films
Country: United States of America
Director: Jeff Preiss
Executive Creative Director: Craig Mangan
Executive Creative Director: Matt Miller
Executive Creative Director: steve rutter
Creative Director: Amber Justis
Creative Director: Kevin Thomson
Copywriter: Nate Totten
Art Director: Alyssa Collis
Account Director: Sophie DeSchepper
Senior Producer: Patti Bott
Account Supervisor: Lizzie Agra
Director of Photography: Chris Blauvelt
Executive Producer: Youree Henley
Producer: Martha Davis
Editorial Company: Jump/LA
Editor: Michael Saia
Producer: Betsy Beale