Client: Suzuki GB PLC and Suzuki Europe NV/SA
Creative: Red Brick Road
Media: the7stars
Executive Creative Directors: Matt Davis, Richard Megson
Copywriter: Matt Davis
Art Director: Richard Megson, Ted Smith
Managing Director: Andrew Godley
Business Director: Patricia Synephias
Senior Account Manager: Zelda Hughes
Producer: Tim Page @ Heads Up Productions
Production Company: BlinkInk
Director: Noah Harris
Editing House: Stitch Editing
Editor: Max Windows
Sound: Tony Rapaccioli @ Wave Studios
Post Production: nineteentwenty
VFX Supervisor: Duncan Horn
Colourist: Duncan Russell @ Freefolk
Published: January 2018
Synopsis:
Part of the ‘Enjoy the Ride’, campaign created by Red Brick Road, the 60” spot, directed by Blinkink’s Noah Harris, is based in a night-lit fairground and sees the hero range of Suzuki models (the Ignis, new Swift and Vitara) playfully showing off their many safety features in amongst the flashing lights of the dodgems arena.
Skilfully swerving one another, the special features of each car are what prevent them from bumping into each other. One model spectacularly spins in doughnuts as another swiftly halts to a stop just inches from a concrete bumper. The speedy automotive action is set against a backdrop of a bustling funfair, spinning rides and bright flashing lights.
The Suzuki vehicles were shot on a purpose-built dodgems course in-studio with 10 stunt drivers, whilst footage of the busy funfair was captured in an exterior set. Post-production studio nineteentwenty were tasked with merging the footage of the two locations and adding the final flashing touches to the fair background and the sparking dodgems arena.