Category: Cars
Advertiser: MARUTI SUZUKI
Product/Service: CARS
Agency: PUBLICIS CAPITAL
Production Company: FOOTCANDLES, Mumbai, INDIA
Date of First Appearance: Jul 14 2010
Executive Creative Director: Parashuraman Narayanan
Creative Director: Joy Mohanty
Producer: Anand Menon
Director: Ayappa
Editor: Prakash Kurup
Sound Design/Arrangement: Chester Mistquita
Post Production: Prime Focus Ltd/Octavius Studios
Music: Sameer Uddin
Account Manager: Papiya Tahiliani
Director Of Photography: Sanu Varughese
Editing Company: Prime Focus Ltd
English Description
Cultural context: "Kitna Deti Hai?" transliterates into "How much does she give?" - it's a very typical and colloquial Indian way of asking how much mileage (fuel efficiency) a vehicle delivers. Indians, frugal by nature, are notoriously mileage-obsessed. The film opens on an antiseptically clean NASA facility. Typical ordinary middle-class Indian tourists, in their trademark clothes ( fashion horror show! ) are admiring the wonders of America. They are being given a guided tour of the facility and are being shown a highly advanced spacecraft, Juno, designed to fly all the way to Jupiter. Their guide? An oh-so-superior and patronising NRI (Non-Resident Indian, or Indian emigre) rocket scientist ( NASA actually has a large number of Indian scientists), who in his pronounced American accent tells them of the wonders of Juno - which they listen to dumbstruck. "Any questions?" ends the Rocket Scientist smugly - expecting none - when "yes" says an Indian - and pops the quintessentially Indian question - "Kitna deti hai?" ( how much does she give?) - leaving him dumbfounded. In kicks the pack shot of cars and VO: For a country obsessed with mileage, Maruti Suzuki makes India's most fuel-efficient cars.