| Best of Sweden 1999 | ||
|---|---|---|
| The Winners | - | 06th Place |
The film is contradictory to everything PG does until he wakes in the middle of the night having had this terrible nightmare.
Philosophy/Solution
The leading character, PG, is a keen bettor on Oddset. His whole life is concentrated upon watching sports on television with betting coupons in his hand. His character is well known to the Swedish public.
Title "The Nightmare"
Agency Fältman & Malmén AB
City Stockholm
Production Company: Jarowskij
Advertiser Svenska Spel
Brand Name Svenska Spel
Product Name Oddset
Business Sector Lottery & Gambling
Market Sweden
Country of Production Sweden
Language Swedish
Type Television
Length 45 seconds
Tagline Nothing beats the winning feeling.
Art Director Björn Nordfors
Copywriter Patrik Moks
Director Magnus Raymond Wikman
Actor / Celebrity Per-Gunnar Hylén