Cannes Lions 2013 | ||
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Film Lions | Product & Service; Entertainment & Leisure | Bronze |
Type of entry: Product & Service
Category: Entertainment & Leisure
Advertiser: SVENSKA SPEL
Product/Service: LOTTERY
Agency: KING Stockholm, SWEDEN
Creative Director: Frank Hollingworth
Copywriter: Pontus Ekström/Oscar Askelöf And Linda Elers
Art Director: Alexander Elers
Agency Producer: Markus Ahlm/Colony
Account Supervisor: Lina Söderqvist
Advertiser's Supervisor: Birgitta Bosell Biström And Mikael Holmgren
Producer: Traktor
Director: Traktor
Post Production: Stopp
Account Manager: Elin Sohlberg
Planner: Per Wilson
Director Of Photography: Anthony Dod Mantle
Other Credits: Vfx Stopp
Brief Explanation
We see a guy who has failed the driving license test 14 times and "invests" the money in a life sized Scalextric car track instead of more hours in driving school.