Category: Banking, Investment & Insurance
Advertiser: SWEDBANK
Product/Service: BANKING
Agency: LOWE BRINDFORS
Production Company: AARDMAN ANIMATIONS, Bristol, UNITED KINGDOM
Date of First Appearance: Dec 3 2010
Creative Director: Villard/Bartholf
Copywriter: Martin Bartholf
Art Director: Richard Villard/Noel Pretorius
Agency Producer: Marcus Sundqvist
Account Supervisor: Johan Öhlin
Advertiser's Supervisor: Björn Larsson
Producer: Jason Bartholomew
Director: Steve Harding-Hill
Post Production: Aardman
Account Manager: Anette Nygårds
Planner: Annika Rehn
Other Credits: Media Agency: Scream. Typographer: Jesper Kewenter
English Description
Swedbank is Sweden’s largest bank. This is one tvc in a series, from an ongoing campaign. We build our drama around the oak tree – this being Swedbanks strongest visual element, used in their logo and widely recognized as the banks symbol. We literary did build a world of our own, using stop motion technique with hand made scenarios and puppets. This way, we step outside the common tonality of banking ads to achieve high brand awareness and an alternative storytelling. The idea was to give life to fairly common banking offers through modern fables.