Advertiser: SWEDISH ARMED FORCES
Agency: DDB STOCKHOLM
Category: Public Awareness Messages
Agency Producer: Elisabet Halming
Director Of Photography: Jallo Faber
Producer: Lia Eliasson
Copywriter: Martin Lundgren
Producer: Mattias Coldén
Account Supervisor: Peter Kamstedt
Planner: Cornelia Wangel
Art Director: Daniel Mencák
Creative Director: Fredrik Simonsson
Editing Company: Chimney
Editor: Gustav Öström
Art Director: Lisa Granberg
Creative Director: Magnus Jakobsson
Director: Mikael Marcimain
Account Supervisor: Sandra Kaludjercic Bergman
Account Manager: Tina Munck
Brief Explanation
Alone in a room, a person is trying to slip a large balloon over his head. There is a web camera in front of him connected to his computer recording the whole thing. We see the spectacle from a distance and the person succeeds, beyond expectations, to get it over his head. When the balloon is completely over the head he starts inflating the balloon and continues to slip it over his shoulders, and soon his upper body is completely inside the big balloon. The person sits still, apparently quite happy but a little lonely at the same time. Suddenly a super comes in with a distinct sound.Super 1: WHAT ARE YOU DOING?Super 2: We are clearing mines and protecting human rights in war-torn countries.Super 3: Apply to basic military course at www.forsvarsmakten.se by Feb. 10.Super 4: Logotype