ATG aims to become the biggest betting company in the Nordics, which from its current position as no 2 in Sweden, is a huge and hairy goal demanding whole new groups of customers. Ãkestam Holst/ATG has developed a new communication platform to support the growth, and introduced a new spokesperson for all marketing. Or rather, spokeshorse. The tiny miniature horse Vinnie encourages people to dream big, just like he does. "No dream is too big" is a message that stands true for most people in this market, the occasional lottery ticket buyer as well as the knowledgeable horse better. The story of Vinnie is open-ended and will develop over the coming years, inviting the audience to participate and engage. This autumn is about letting every Swede get to know Vinnie and his mission. As a wider audience tunes in to the newcommunications, ATG will before long launch new products tailor-made to entertain the new customers.
See also facebook.com/vinniethedreamer and vinnie.se
Category: Entertainment & leisure
Client: ATG - Swedish Horse Racing
Media: Online
Agency: Åkestam Holst
Production: FLX Film, Stockholm
Country: Sweden
Directors: Felix Herngren and Bill Schumacher
Art Director: Jesper Holst
Art Director: Emelie Lundin
Copywriter: Mark Ardelius
Copywriter: Cecilia Flygt Högberg
Executive Producer: Cornelia Optiz
Producer: Sandra Fohlin
CGI: FIDO
DoP: Göran Hallberg
Account Director: Magnus Hamberg
Planner: Henrik Sjödin
Post production: Chimney Pot
Editing Company: Johan Kjellberg (Thelma Louise)
Agency Producer: Leila Widgren
Music: Adam Nordén
Account manager: Ikka Norberg
Digital Producer: Alex Picha
Digital Planner: Anna Lundborg