Geo: United States of America
Agency: Dailey
Managing Partner - Michelle Wong
Managing Partner - Bill Waldner
Executive Creative Director - Marcus Wesson
Creative Director - Lori Jones
Creative Director - Miguel Caballero
Executive Content Producer - Autumn Childress
Director of Business Affairs - Judi Chandellor
Account Director - Jane McCarthy
Account Executive - Veronica Li
Social Media Director - Charney Weiss
Production Company - Derby
Director - John Poliquin
Production Company Producer(s) - Mary Crosse
Production Company - The Lift
EP: Rodrigo Mendoza
Producer: Armando Padilla
Production Coordinator: Christina Barres
Editorial Company - Derby
Editor(s) - John Poliquin
Assistant Editor: Jasmina Zaharieva
Postproduction company producer(s) - Cristy Torres (editorial)
Music - Little Ears Music
Music Supervisor: Maxwell Gosling
Music Track title: “Kick in the Door by Xenia Pax
Postproduction Company - The Mill
Postproduction company producer(s) - Adam Goins
Flame Artist - Narbeh Mardirossian
Engineering - Dailey
Audio - Henry Correa
Published: January 2018
Synopsis:
New campaign from Nestlé’s SweeTARTS uses world’s fastest cinebot to capture slow-mo joy.
It’s entertaining to watch kids go berserk over a pinata, but it’s even more fun to see how adults act when it’s their turn to grab for candy. The newest spot from Nestle’s SweeTARTS not only glories in the final strike that breaks open a piñata—it takes the speed of a sugar rush and savors it in extreme slow motion thanks to its high tech equipment.
For the “Gotta Get It” :15 TV and digital spot, Los Angeles-based Dailey, Nestle’s AOR, traveled all the way to Mexico City to use a Phantom Flex camera with a high-speed motion control arm called “The Bolt” to capture the piñata’s burst at 1000 frames per second. Reportedly the world’s fastest camera robot, The Bolt’s ability to follow falling objects enabled the spot to trace the trajectory of the brand’s new gummies, ropes and chewy candies with remarkable precision as they flew toward actors’ outstretched hands and open mouths.