Sydney Opera House: The Ship Song Project

Credits & Description:

Entrant: The Monkeys, Sydney
Sydney Opera House - "The Ship Song Project"
Corporate Name of Client: Sydney Opera House
Client Account Director: Victoria Doidge
Agency Account Director: Suzy Coman
Account Manager: Kate Behne
Agency: The Monkeys, Sydney
Group Creative Director: Dan Beaumont
Executive Creative Director: Justin Drape
Creative Director: Noah Regan
Copywriters: Justin Drape/Noah Regan/Simone Louis
Art Director: Noah Regan
Agency Producer: Thea Carone
Production Company: Exit Films, Sydney
Director: Paul Goldman
Producer: Caroline David
Editing Facility: Definition Films, Sydney
Editor: David Gross
Music Production Company: Turning Studios, Sydney
Music Producer: Emma Hoy
Music Arranger: Elliott Wheeler
Original Song Title: The Ship Song
Description of the Project
While Australians shared a deep sense of pride in the Sydney Opera House, most Sydneysiders didn’t consider it more than an iconic Australian venue that caters mainly for people who love operas, plays and special one-off concerts. An idea was required that would break down this perception and put the Sydney Opera House on the radar as a destination that was an open and welcoming creative space that is accessible to everyone. So we created The Ship Song Project and invited the world inside the iconic building, while showcasing a totally different side to ‘The House’. The video was set to a re-working of Nick Cave’s immortal ballad, ‘The Ship Song’, and featured performances by some of Australia’s and the world’s preeminent artists.
t was launched online via a seeding program on social networking platforms in conjunction with a live media event at the venue. 3 x 30 second TVC's were created and aired on national television. The song was released as a single and played on radio; it was also available for download on iTunes. In addition to this posters were created and distributed around Sydney and a documentary about the project ran regularly on TV and QANTAS in-flight.