Syn Mun Kong Insurance: Syn Mun Kong Insurance

Credits & Description:

Band: SMK HEALTH INSURANCE BY FIT
Agency: RABBIT DIGITAL GROUP CO., LTD., BANGKOK
Entrant: RABBIT DIGITAL GROUP COMPANY LIMITED, BANGKOK
Client: Syn Mun Kong Insurance Plc.
Agency: Rabbits Tale Bangkok, Thailand
Entrant: Rabbits Tale Bangkok, Thailand
Idea Creation: Rabbits Tale Bangkok, Thailand
Media Placement: Rabbits Tale Bangkok, Thailand
Pr: Rabbits Tale Bangkok, Thailand
Production: Rabbits Tale Bangkok, Thailand
Executive Creative Director: Noranit Yasopa (Rabbits Tale Co., Ltd.)
Associate Creative Director: Arm Buddhaphol (Rabbits Tale Co., Ltd.)
Senior Art Director: Nutthaporn Teppitak (Rabbits Tale Co., Ltd.)
Copy Writer: Varut Pipattanabancha (Rabbits Tale Co., Ltd.)
Agency Producer: Potrawee Wichien (Rabbits Tale Co., Ltd.)
Group Account Director: Kathleen Jarupokkul (Rabbits Tale Co., Ltd.)
Account Director: Akaraporn Fongchitcharoen (Rabbits Tale Co., Ltd.)
Account Manager: Wanwisa Pensunti (Rabbits Tale Co., Ltd.)
Account Executive: Oracha Chinsawatpun (Rabbits Tale Co., Ltd.)
Chief Marketing Officer: Saroj Laohasiri (Rabbits Tale Co., Ltd.)
Strategic Director: Kittipat Mahapunt (Rabbits Tale Co., Ltd.)
Senior Strategist: Jutikul Judee (Rabbits Tale Co., Ltd.)
Strategist: Bodin Boonsiriphant (Rabbits Tale Co., Ltd.)
Senior Content Editor: Apanchanok Akewanon (Rabbits Tale Co., Ltd.)
Media Planner: Oravee Tunguspornchai (Rabbits Tale Co., Ltd.)
Touchpoint Projectmanager: Pitchaya Niamsiri (Rabbits Tale Co., Ltd.)
Content Editor: Niyada Suwannatri (Rabbits Tale Co., Ltd.)
Content Editor: Pannarot Kanpot (Rabbits Tale Co., Ltd.)
Senior Social Media Executive: Naratip Saephua (Rabbits Tale Co., Ltd.)
Social Media Executive: Wiranphat Kittijindamanee (Rabbits Tale Co., Ltd.)
Director: Teerapol Suneta (Suneta House)
Assistant Director: Napat Vorasuk (Suneta House)
Director Of Photography: Pakorn Saneewong Na Ayudhya (Suneta House)
Art Director: Pisut Pariwattanakit (Suneta House)
Casting Director: Narissara Makmanee (Suneta House)
Producer: Wanlop Rungkumjad (Suneta House)
Location Manager: Jirawat Santaratchai (Suneta House)
Editor: Sarawut Kaweethammawong (Suneta House)
Colorist&Vtr: Minip Digitalpost (Minip Digitalpost)
Sound Mix: Cinedigital Sound Studio (Cinedigital Sound Studio)
Synopsis:
SMK Insurance, a provider of insurance service in Thailand, wants to launch “SMK Fit” an innovative health insurance that rewards consumers with up to 15% discount depending on the level of their health conditions. The campaign aims to gain attention from any Thai consumers. However, most Thais’ perception towards "Fit" only relate to health aware people who pursue weight training, eat clean and have nice body.
Objective : Reach wider target audience by generating awareness for “SMK Fit” health insurance that rewards healthy consumers with up to 15% discount depending on the level of their health conditions.
Creative Idea
We take the inconvenience of public transportation that Thais face every day and turn it into an ironic humour to let them realize that by just living their daily life, they are already fit enough to get the discount from “SMK Fit” health insurance.