Place a bet and you're on a journey filled with tension, exhilaration and real excitement. This campaign from Sugar New Zealand represents this feeling coming to life in a literal way.
Category: Entertainment & leisure
Client: TAB
Agency: Sugar&Partners
Country: New Zealand
Director: andrew newland
Creative Director: Dave Nash
Creative Director: Damon O'Leary
Creative: Dave Nash
Creative: Damon O'Leary
Creative: Daniel Nelson
Producer: Nanette Miles
Head of Art: hamish mcarthur
Account Director: Julianne Hastings
Digital Project Manager: Kate Ferriman
Graphic Designer: Gary Butcher
DoP: Renaut Marie
Planner: Tania Stevenson
Group Account Director: Dennis Carroll
Account Director: Campbell McLean
Agency Producer: Nick Barnes
Agency Producer: Chloe Sutherland
Editor: Julian Currin
Music + Sound Production: Craig Matuschka