TAB's new campaign celebrates the long-awaited return of Group 1 racing as well as the AFL and NRL seasons. Created by WhybinTBWA Group Sydney, the campaign taps into the insight that as good as Summer is, you can't help feeling that something's missing footy and racing at the TAB! The fully integrated campaign will be supported via multiple channels including TV, digital, social, press, point-of-sale, outdoor, radio and CRM.
Category: Other
Client: Tabcorp
Agency: Whybin/TBWA Sydney
Production: Curious Film
Country: Australia
Director: Robin Walters
Creative Director: Dave Brady
Executive Creative Director: Gary McCreadie
Executive Creative Director: Wesley Hawes
Group Head: Adam Lee
Producer: Jules Jackson
Senior Art Director: CLIVE BLACKSTONE
Senior Copywriter: Ken Buchan
Production company: Curious Film
Digital Creative Director: russ tucker
Account Director: Richie Taaffe
Planner: warwick heathwood
Strategist: Lucas Black-Dendle
Sound Design: Nylon
Post production: THE EDITORS
Photographer: Neil Bailey
Print Producer: Jonathan Pitcher
Account manager: Hugh Fletcher
Account manager: Charlie Kelly
Media - OMD Sydney