Category: Commercial Public Services
Advertiser: TATA TELESERVICES LTD.
Product/Service: TATA DOCOMO (MOBILE TELECOMMUNICATIONS)
Agency: DRAFTFCB + ULKA
Production Company: EQUINOX FILMS, Mumbai, INDIA
Chief Creative Officer: K S Chakravarthy (Chax)
Creative Director: Vasudha Misra
Copywriter: Deepika Chauhan/Murtaza Said/Vasudha Misra/Chax
Account Supervisor: Omair Siddiqui/Sudipto Poddar
Producer: Manoj Shroff
Director: Ram Madhvani
Account Manager: Shivi Verma/Anuraag Shrivastav
Account Manager: Shivi Verma/Anuraag Shrivastav
English Description
The campaign was devised to strengthen the brand’s attractiveness in the market through a network promise.
Competition had been thumping their network stories on covering ground at the most god-forsaken places of the country. Be it a hilltop, or underground tunnel. But we found out that for people; a good network is not just about reaching to far-fetched corners on earth, but working on an everyday, here and now basis. Working at places where we spend our usual days.
Therefore, our strategy was to establish TATA DOCOMO’s network as that ubiquitous network - which is there wherever, whenever - so much so that you can't get away from it even if you want to.