Tata Docomo: Falooda

Credits & Description:

Media: TV & Cinema Films
Category: TV & Cinema Films: Commercial Public Services
Award: Bronze Spike Campaign
Client: TATA DOCOMO
Product: DATA PLANS
Product/Service: DATA PLANS
Advertising Agency: CONTRACT ADVERTISING INDIA Mumbai, INDIA
Production Company: EARLY MAN FILMS Mumbai, INDIA
National Creative Director: Ashish Chakravarty (Contract Advertising India)
National Head - Art: Vineet Mahajan (Contract Advertising India)
Executive Creative Director: Mayur Hola (Contract Advertising India)
Senior Creative Director: Abhishek Chaswal (Contract Advertising India)
Creative Group Head: Sidhant Mago (Contract Advertising India)
Creative Director: Angud Bhalla (Contract Advertising India)
Creative Director: Aastha Seth (Contract Advertising India)
Senior Creative Director: Rupesh Sahay (Contract Advertising India)
Creative Director: Debanik Chaudhuri (Contract Advertising India)
Associate Creative Director: Umesh Grover (Contract Advertising India)
Executive Creative Director: Kapil Mishra (Contract Advertising India)
Brief Explanation
The film begins with a young lady gearing up to pose for a
selfie, in an effort to relive those glorious days where each
selfie would garner innumerable likes. As she clamours for likes
on her latest upload, her pleas go unattended. A sombre VO
describes her sorry state and urges us to help her out by giving
her a 'Like' in a mock-altruistic tone. With Tata Docomo giving
out generous data plans, there is no reason for us to hesitate to
‘Open up’ and ‘Keep doing the good thing’. We could start by
giving her the much anticipated ‘Like’ she’s been craving for
and kick start Bhalai Ki Supply.