Often imitated, never duplicated, Ore-Ida® Tater Tots® are the original and only Tater Tot since 1954. The brand's new series of film-genre parodies introduce a bold but hapless band of imi-taters and the lengths these spud imposters will go in their futile quest to become real Tater Tots.
Media: TV
Category: Food
Client: Heinz
Product: Ore-Ida Tater Tots
Agency: Cramer-Krasselt, Chicago
Vice Chairman/CCO: Marshall Ross
ECD: Derek Green
Creative Director: Christina Calvit
Writer: Josh Mizrachi
Senior Art Directors: Clinton Inselmann, Michelle Litos
Agency Producer: Cheryl Lindquist
Group Account Director: Hilary Burns
Management Supervisor: Jena Stadtlander
Co-Director of Brand Planning: Joan CollettaSapp
Senior Planner: Lauren Zeinfeld
Campaign Manager: Reseda Westwood
Animation/EFX: Mode
CD/Director: Brooks Ruyle
ACD/Visual Effects Supervisor: Stefan Draht
Art Director/Visual Effects Supervisor: Brett Schnacky
Editor: Mike Greiner
Assistant Editor: Holly De Ruyter
Gaffer: Derick Smith
Executive Producer: Tracy Heropkie
Music: Tone Farmer/NYC
Executive Producer: Tiffany Senft
Sound Mix: Sum 1/Chicago
Audio Engineer: Robert Marshall
Producer: Shawn Ballman
Additional Credits, Print:
Photographer: David Radler
Art Buying Manager: Melissa Grein