Advertised Brand: The Tavern Hospitality Group, Inc.
Campaign Title: Tavern Is Calling
Description:
Denver-based Tavern Hospitality Group (THG) launched a TV and digital campaign called “Tavern Is Calling” to distinguish itself as the go-to neighborhood bar that provides “Scratch eats. Cold drinks. Good times.” THG is a local, family-owned operation comprised of seven neighborhood Taverns: Tavern Uptown, Tavern Downtown, Tavern Lowry, Tavern Tech Center, Tavern Wash Park, Tavern Littleton and Tavern Platt Park.
In a pair of ads created by Denver advertising agency LRXD, people receive phone calls from mysterious individuals who entice them with sexy-sounding offers. In one, an office worker gets a speaker phone call from his “favorite blonde” who tempts him to join her and a friend later. The breathy stranger at the end of the other receiver is revealed as a “blonde” ale. Meanwhile, in another spot, a harried mother hears from an order of buffalo wings that lures her with the line, “My buddies and I are all hot and lathered up.”
“The campaign is designed to differentiate Tavern from the glitzy, trendy offerings popping up across the metro area,” explained LRXD’s Chief Creative Officer Kelly Reedy. “We needed to remind people that their favorite bar is right in the neighborhood.”
Advertising Agency: LRXD, Denver, CO USA
Agency website: http://lrxd.com/
CREATIVE DIRECTORS: Andy Dutlinger, Jamie Reedy
ART DIRECTOR: Drew Bentley
COPYWRITER: Greg Lewis
ACCOUNT SERVICE SUPERVISOR: Megan Gonzalez
PRODUCER (AGENCY): Rebecca Hynes
PRODUCTION COMPANY & CITY: Misfit – San Francisco, CA
DIRECTOR: Doug Cox
EXECUTIVE PRODUCER (PRODUCTION CO): Jim Vaughn
PRODUCER / LINE PRODUCER (PRODUCTION CO): Scott Wickman
DIRECTOR OF PHOTOGRAPHY: Nick Mahar
POST PRODUCTION & CITY: Milkhaus – Denver, Colorado
EDITOR: Max Gold
ON-LINE EDITOR: Dave Krahling
ASSISTANT EDITOR: James Duree
SOUND DESIGN COMPANY & CITY: Coupe Studios – Boulder, Colorado
SOUND DESIGNER: Greg McRae
VISUAL EFFECTS COMPANY & CITY: Milkhaus – Denver, Colorado
VISUAL EFFECTS EDITOR: Dave Krahling & James Duree
Published: July 2016