Category: Transport
Media: Digital
Brand: Taxi Piatnitsa
Agency: AIDA
Geo: Belarus
Advertising Agency: AIDA Pioneer Branding & Creative, Minsk, Belarus
Creative Director: Dmitry Apolenis
Art Director: Denis Egoshin
Copywriter: Alena Shibut
Published: September 2017
Synopsis:
Task:
To create a low-budget campaign for the special promotion of taxi PIATNITSA – 20% discount in the rain.
Solution:
We came up with simple and inexpensive idea to launch a campaign using non-standard media placement and the rain itself. On the windows of cafes and restaurants with the help of special water-repellent coating we put the logo taxi PIATNITSA and information about the promo, which could be seen only in the rain.
Results:
Budget – close to 0. The number of calls Taxi PIATNITSA in the rain increased by 30%.