Teatro Castella: Singles of Deterioration

Credits & Description:

Aired on Radio Station:     
Corporate Name of Client: Teatro Castella
Agency: Leo Burnett Costa Rica, Costa Rica
Global Chief Creative Officer: Mark Tutssel
Chief Creative Officer: Fernando Bellotti
Executive Creative Director: Alexis Ospina
Creative Director: Jorge Carrera
Copywriters: Jorge Carrera/Jose Pablo Huertas
Agency Script Writers: Jorge Carrera/Jose Pablo Huertas
Agency Producer: Jose Pablo Huertas
Director: Daniel Flores
Recording Studio: Solo Hits, Costa Rica
Sound Design Company: Solo Hits, Costa Rica
Description of the Project:
For over 60 years, Castella Theatre has sculpted the musicians that are most heard in Costa Rica´s radio. In 2014, this theatre was going to be closed due to its deplorable conditions, putting the country´s new generation of musicians at stake.
IDEA
We created various singles using the sounds of the deterioration found in the chairs, lights, electric cables, the squeaky floor, curtains, among others.
We launched the singles on national radio stations and sent the message across Costa Rica.
RESULTS
Thank to the help of all, the theatre is now being restored.
And we´ll finally all listen to what makes us proud, once again, our music.