Category: Short Format Internet Film
Advertiser: MINISTRY OF SCIENCE, TECHNOLOGY, AND PRODUCTIVE INNOVATION
Product/Service: TECNOPOLIS TV
Agency: Y&R BUENOS AIRES
Production Company: REBOLUCION, Buenos Aires, ARGENTINA
Executive Creative Director: Martin Mercado
Creative Director: Martin Goldberg/Diego Tuya/Dario Rial
Copywriter: Federico Aubone
Art Director: Matias Aguilu
Agency Producer: Luis Pompeo/Agustin Borgognoni/Florencia Caputo
Producer: Patricio Alvarez/Santiago Aicardi
Director: Luciano Urbani/Armando Bo
Sound Design/Arrangement: Twins Music
Post Production: Luis Stafolani
Account Manager: Eugenia Slosse/Pilar Araus
Account Manager: Eugenia Slosse/Pilar Araus
English Description
This campaign was created to launch Tecnopolis TV, a science and technology channel. What we want to transmit is that we are used to watching TV that lacks of intelligent content.
The objective is to achieve that the people zapping through the channels will choose to watch a program with content, presented by suitable and able people, with specific knowledge on the topics they present, but not for that necessarily boring.