Category: Public Interest, Ngo
Client: Teenage Cancer Trust
Brand: Teenage Cancer Trust
Media: Film
Country: United Kingdom
Advertising Agency: Mccann London, Uk
Director of Fundraising and Marketing (Teenage Cancer Trust): Kate Collins
Project Manager of Virgin Money London Marathon Partnership: Laura Beavis
Creatives: Jess Mallett, Lottie Sole
Planner: Nick Oquinn
Project Director / Agency Tv Producer: Mark Barretta
Production Company: Dark Energy Films
Director: Luke Forsythe
Producer: Micki Colker-Pearlman
Editor: Joe Parsons/ The Assembly Rooms
Sound Mix: Adam Smyth
Date: April, 2017
Description:
Teenage Cancer Trust has launched ‘Look Good, Do Good, Be a Legend’, a video that parodies the way we present ourselves in the social media age and playfully lampoons traditional charity fundraising campaigns. Fronted by Russell Brand, it marks the launch of the charity’s partnership with the Virgin Money London Marathon.