HONESTY CAMPAIGN
Category Film
Subcategory TV & cinema ads
Entrant agency DDB Russia
Client Tele 2 Mobile
Brand Tele 2
Product/service Mobile operator
Date release 03.12.2014
Advertising agency DDB Russia
Production agency AC Production
Other agency Patriot Production
Executive creative director Daria Rodcher
Copywriter Vadim Sesyunin
Copywriter Alexandra Polyakova
Art director Dmitry Lunev
Art director Ekaterina Vtulkina
Art director Anton Volovsky
Copywriter Ksenia Dengina
Copywriter Polina Chernova
Art director Zaur Fardzinov
Copywriter Arsen Tokaev
Account director Julia Simonova
Honesty is policy of Tele2. The honest operator is the one who doesn't wind the price, doesn't hide additional conditions behind asterisks and doesn't do anything that leads the person to overpayments. Honestly – means cheaper.