Category: Art Direction
Advertiser: TELECINE PROGRAMACAO DE FILMES
Product/Service: MOVIE CHANNEL
Production Company: BEELD MOTION, Rio de Janeiro, BRAZIL
Chief Creative Officer: Eduardo Mourão
Executive Creative Director: Eduardo Mourão
Creative Director: Eric Menezes
Copywriter: Alex Mendes
Agency Producer: Beeld Motion
Director: Eduardo Tosto/Greco Bernardi/Luiz Maggessi/Marcelo Mourão/Papito/Victor Seabra
Sound Design/Arrangement: Marcelo Mourão
Animation: Beeld Motion
Production Designer: Beeld Motion
Production Designer: Beeld Motion
English Description
This short film created for the " Go to the Movies" campaign of Telecine Network. It tells the thrilling story of a man who dreads the darkness of the movie theatre.
The narrative unfolds into a mix of a different techniques and animation languages, an authentic
visual experiment.The starting point of the conceptualization process was the definition of the character's main traits that would follow him from childhood to old age. Though a collaborative and horizontal methodology of work we developed the different animation styles based on how those attributes would behave against each technique.