Category: Commercial Public Services
Advertiser: TELECOM
Product/Service: ARNET INTERNET
Agency: SANTO
Production Company: LANDIA, Buenos Aires, ARGENTINA
Date of First Appearance: May 14 2010
Executive Creative Director: Sebastián Wilhelm/Maximiliano Anselmo
Creative Director: Matias Ballada
Copywriter: Lucas Panizza
Art Director: Maximiliano Maddalena
Agency Producer: Jose Bustos/Marcelo Kelez/Valentina Garcia Austt
Account Supervisor: Ivana Bulic
Advertiser's Supervisor: Viviana Conte/Mariana Córdoba/Florencia Sassone
Producer: Fabricio Fuster/Nicolas Cabuche/Executive Producer: Claudio Amoedo
Director: Agustín Alberdi/Assistant Director: Lila Romero
Editor: Leo Hans/Diego Panic
Sound Design/Arrangement: Notdeaf Sound Design – Diego Arancibia
Post Production: Che Revolution Post/Coordination Post Production: Maldito Render/Juan Pablo Anselmi
Music: Music Box/Supercharango
Account Manager: Emanuel Abeijón
Director Of Photography: Carlos Ritter
Other Credits: Art Direction: Vera Arico/Client Production: Alejandro Rodriguez/Florencia Tiphaine.
English Description
Based on the concept that internet is not only on computers, Telecom bets on the evolution of broadband as an access platform to added values that transform people's everyday life. Under the slogan "Internet in everything", Arnet presents the repositioning campaign called "The house of the future". On this opportunity, Telecom's broadband shows with a fun twist, that connected to the Internet certain home devices could facilitate even more everyday life.