Client: Teleflora
Vice President, Consumer and Florist Marketing: Kelly McKeone
Senior Director, Consumer Marketing: Danielle Mason
Agency: Wonderful Agency
President: Michael Perdigao
Chief Creative Officer: Darren Moran
Executive Creative Director: Amber Justis
Senior Copywriter: Janna Carney
Director of Integrated Production: Corey Bartha
Senior Integrated Producer: Nadia Pack
SVP, Managing Director: Lori Hobson
Senior Digital Producer: Nicole Klein
Production Company: Wondros
Directors: Riess|Hill
DP: Chris Riess
Executive Producer: Sophie Gold
Producer: Leah Allina
Production Supervisor: Shelly Silverman
Editorial: Cosmo Street
Editor: Bill Chessman
Executive Producer: Yvette Cobarrubias-Sears
Head of Production: Marie Mangahas
Assistant Editor: Rich Gonzalez
Producer: Jonlyn Williams
Visual Effects: Carbon VFX
Executive Producer: Matthew McManus
Creative Director: John Price
Colorist: Aubrey Woodiwiss
Color Assist: Bree Brackett
Mix: Lime Studios
Audio Mixer: Loren Silber
Audio Assist: Mark Nieto
Executive Producer: Susie Boyajan
Music: SOUTH Music & Sound Design
Published: May 2018
Synopsis:
Teleflora, the world’s leading floral delivery service, announced the launch of its new Mother’s Day national campaign and a partnership with singer and songwriter Jason Mraz.
The company is honoring all sacrifices and fearless acts of love this Mother’s Day with the launch of the “Love Makes a Mom” campaign. The campaign introduces three sixty-second videos featuring fearless moms who earned their title with beautiful displays of love. From a biological mom whose love for her daughter with Down syndrome helped her family thrive, to an Army Veteran who stepped in to raise her younger sister, and an LGBT couple who worked through adversity to raise their beautiful family, the videos show that while motherhood has a different path for each woman, the only prerequisite is love.
Wondros Directors Chris Riess and Amy Hill, professionally known as Riess|Hill, provide a new take on Mother’s Day storytelling in Teleflora’s newly released campaign, “Love Makes a Mom.” These deeply moving spots highlight three unconventional motherhood scenarios that beautifully reinforce the brand’s belief that it is love above all else that makes a Mom.