Category: Commercial Public Services
Advertiser: TELMEX
Product/Service: BROADBAND INTERNET
Agency: JWT COLOMBIA
Production Company: SPIRAL FILMS, Bogota, COLOMBIA
Date of First Appearance: Dec 17 2010
Chief Creative Officer: Rodrigo Torres
Creative Director: Alirio Ardila
Copywriter: Emanuel Abril
Art Director: Diego Duran/Jorge Jimenez
Agency Producer: Sandra Martinez/Martha Silva
Director: Juan Cristobal Cobo
English Description
Our client Telmex Broad band asked us for an idea to launch their new promotion. For the first time people would have access to internet of 10 and 20 MB of speed but paying for the price of lower speeds.
To show how good this promotion was we boarded one of the buses that covers the Bogotá to Cali route, and told the passengers that we were taking them to their destination by plane. A ride that would usually take 9 hours would now take them only 35 minutes.