Tencent: Tencent

Credits & Description:

Company Entering : Tencent, Shenzhen
Title : Experiment For The Smart
Brand : Tencent
Advertiser : Tencent
Agency : Tencent, Shenzhen/ Zheng&co., Guangzhou
Executive Creative Director : Akae Wang
Creative Director : Yolanda Zheng
Copywriter : Zita Zou/akae Wang/yolanda Zheng
Art Director : Ivy Huang/dong Xie/jasmine Zhu
Computer Artist : Yang Qingxia
Account Director : Thomas Chen/freda Xv/cicy Li
Account Manager : Allen Wang/derek Song
Account Executive : Sivan Cai/tianyu Liu/laurence Ye/greta Wang/isabella Du/
Shelley Yang/deca Lin
Strategic Planning Director : Tammy Sheu/thomas Chem
Strategic Planning Manager : Cindy Xiao/justin Lu
Agency Producer : Ahjan Huang
Film Production Company : A Feature Works Production, Shanghai
Director : Steven Chen
Cinematographer : Hui An/boying Gao/zongzhe Wu/jianguo Guo
Gaffer : Zhiqiang Xue
Executive Producer : Yi Wu
Film Producer : Albert Shi
Production Designer : Vince Huang
Post-production Company : Bottles Post Production , Shanghai
Editor : Huamin Wang
Post Producer : Xiaoyan Yan
Colorist : Yingjie Zhang
Flame Artist : Shuguang Shi
Special Effects Company : Magic Paint Advertising, Guangzhou
Visual Effects : Edmond Xu/yang Yun
Animator : Li Yongnian
Special Effects Producer : Kobe Lai/li Jianying
Other Special Effects Credits : Chen Weijian
Sound Production Company : Bottles Post Production , Shanghai
Sound Designer : Hongxi Guo
Sound Studio Producer : Weitao Guo
Music Composer : Meng Peng
Music Arranger : Meng Peng
English synopsis :
We invited 20 smart individuals to participate which they all received the same scam message; no one fell for the fraud. But others lost a great deal of money. The victims were mocked by the smart for their ignorance and greed. The smarts were unaware that the victims were on the scene. One victim is the mother of one of the smart. The victim remains silent, afraid to be discovered by her family. More victims showed up from behind the scene, they were all family members of these smart ones. The truth is this 64% who remained silent was in fear of mockery not only from the public but also their family.
English context explanation :
In china, watching videos and advertisement on phone screens is one of the top behaviors, and for that, wechat has become an important channel. Wechat, a instant messaging app in china that has 9 hundred millions users, covering almost all generations. At the same time, our advertisement launched on wechat could also spread efficiently via the user’s social network, and viewers could also get assess to our solution with a simple click.
Url 1 : Http://www.Miaopai.Com/show/qd...
Url 2 : Https://wximg.Qq.Com/wxp/pdfto... （only For Wechat）