FAB Awards 2018 | ||
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Social Media / Social Business | Alcoholic Drinks | Silver |
Title: Here to Serve Campaign 2017
Client: Tennent's Lager
Agency: Lucky Generals
Agency: Bright Signals, Scotland
Head of UK brand marketing (Tennent’s): Alan McGarrie
While Lucky Generals developed the Here to Serve concept it has been brought to life and rolled out by Tennent’s retained Scottish agency group: Wire, Bright Signals, D8, Multiply, Republic of Media and Badaboom.
CHAPTER 3 – WIMBLEDON AWAY
What if Tennent’s could sooth the endless agony of never qualifying for a major football tournament, by celebrating a new national sport?