| FAB Awards 2018 | ||
|---|---|---|
| Social Media / Social Business | Alcoholic Drinks | Silver |
Title: Here to Serve Campaign 2017
Client: Tennent's Lager
Agency: Lucky Generals
Agency: Bright Signals, Scotland
Head of UK brand marketing (Tennent’s): Alan McGarrie
While Lucky Generals developed the Here to Serve concept it has been brought to life and rolled out by Tennent’s retained Scottish agency group: Wire, Bright Signals, D8, Multiply, Republic of Media and Badaboom.
CHAPTER 1 – THE CURRENCY EXCHANGE
Scottish bank notes. English shopkeepers. What if we could turn this perennial problem on its head? The Scotland v England World Cup Qualifier presented the perfect opportunity…
As well as the video below we setup an actual currency exchange booth outside Hampden and partnered with city centre bars to offer a special ‘exchange rate.’