This campaign is based on a truth that many sports played by kids today won't accompany them throughout their lives. Hotshots in comparison, is a tennis program specifically designed to teach kids to play tennis with confidence early on, setting them up for a lifetime of play. In this campaign we see men and women well past their prime attempting to perform the sport they did as children, with amusing results. The message: Tennis is a sport you can play forever. Agency: cummins&partners.
Category: Entertainment & leisure
Client: Tennis Australia
Agency: cummins&partners
Production: Otto Empire
Country: Australia
Director: Brendan Gibbons
Executive Creative Director: Ben Couzens
Executive Creative Director: Jim Ingram
Copywriter: Chris Ellis
Art Director: Aaron Lipson
Art Director: Frank Trobbiani
Producer: Elizabeth Rocka
Executive Producer: Jo de Fina
DoP: Joel Betts – Freelance
Group Account Director: Hayden Isaacs
Account Director: Leah Champion
Agency Producer: Katherine Muir
Editor: Jessica Mutascio @ The Editors
Account manager: Katie O'Callaghan
Jo Juler, Marketing Director – Tennis Australia
Sally Hooper, Marketing Manager – Tennis Australia
Yoomin Lee – Colourist @ The Editors
Adam Archer – Online Editor @ The Editors