Brand: Tesa
Media: Outdoor
Category: House, Garden, Pets
Ad Agency: FCB Milan, Italy
CEO & CCO: Pietro Maestri
ECD: Fabio Teodori
ACD: Gianluca Belmonte
Art Director: Fabio Mazzucchelli
Copywriter: Michele Vicari
Strategic Planner: Paolo Costella
Account Director: Claudia Moscato
Account Manager: Ilaria Vita
AV Production Manager: Cristina Nardi
Print Production Manager: Nicoletta Prada
Cdp: STUDIO CATTELAN
Case Film Director : Marco Mulas
Fotografia: Stefano Cattelan
Scenografo: Sergio Alfredini
Producer: LULE PRODUCTION
Editor: Gabriele Fonsec
It helps a wall. Use tesa® adhesive solutions.” says FCB Milan’s new work for tesa ®, a world leader in the production of adhesive solutions for fixing. tesa® is the ideal choice to hang anything on the wall, allowing consumers to avoid damage typically caused by hammers and drills. However, despite the existence of its products many people continue to rely on old methods, often underestimating the damage caused to the walls.In a unique outdoor campaign, FCB Milan took walls ruined for years by DIY fanatics and placed them outside to symbolize how they literally ran away from home due to years of sustained negligence.