| Ad Stars 2018 | ||
|---|---|---|
| Green | - | Bronze |
Category: Retail Services
Brand: Tesco
Agency: Grey
Geo: Malaysia
Additional Info: Ambient
Advertising Agency: Grey, Malaysia
Executive Creative Director: Graham Drew
Creative Directors: Heng Thang Wei, Ronojoy Ghosh, /whiteGREY
General Manager: Jo Yau
Art Director: Austin Lee
Designer: Ralve Khor
Copywriters: Xin Yi, Shamini Kandiah
Account Director: Kenzhen Leong
Account Manager: Elaine Ng
Regional Director PR / Corp Comms APAC: Huma Qureshi
Regional Corp Comms Executive APAC: Cedric Wceke
Published: July 2018
Synopsis:
The world’s oceans are drowning in plastic, the vast majority are single use. On average, every Malaysian uses 300 plastic bags per year, 9 billion bags in total. To accelerate the reduction in single-use bags and reinforce Tesco as a leading sustainability champion we created the Unforgettable Bag. By simply adding a barcode, we transform the bag into an ongoing discount, an incentive that creates behaviour change on a mass scale. Creating a life-saving behaviour every time we shop. Use This Bag. Saves You Money. Saves Our Ocean