Tesco Say 'Here's to the Hosts' in Heartfelt Public-Led Campaign This Christmas Tesco & Rothco hand over advertising space to the Irish public to share personal thanks with holiday hosts. On November 1st Tesco and Rothco are launching the first phase of an innovative new Christmas campaign, 'Here’s to the Hosts'. Tesco's ambition was to create a Christmas campaign that would really resonate with its customers on an emotional level. The brief was 'to win Christmas' and in response, Rothco made it clear that to win Christmas, Tesco needed to win hearts and minds first.
Media: TV
Category: Retail services
Client: Tesco Ireland
Agency: Rothco
Agency Producer: Jessica Derby, Karina Cotter
Executive Creative Director: Alan Kelly
Creative concept team:
Lead Copywriter: Morgan Fiebig
Copywriters: Anthony Ortuso, Bernie Martin
Lead Art Director: Paddy Geraghty,
Art Director: Rob Murray
Finished Art: David Gallagher
Business Director: Aoife Moore
Account Director: Sarah McGann
Account Manager: Katie Cunningham
Strategy: Fay Quilligan
Digital Strategy: Emer Fitzgerald
Photography: Katie Quinn Davies
Production company: Antidote
Director: Ken Wardrop
Producer: Andrew Freedman
DOP: Benjamin Roux
Post Production: Screen Scene
Post Production Supervisor: Sinead Bagnell
Editor: Juniper Cauldwell, Jake Walshe
Song Title: ‘Here’s To the Hosts’
Composer: Goldstein
Sound Mix: Will Farrell @ Screen Scene